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Paper Id: IJCIRAS1462
Title: MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 2 Issue 7
Pages: 4
Published On: 12/4/2019 12:21:44 AM      (MM/dd/yyyy)
Main Author Details
Name: Sri Ayudha Mujiyanti
Institute: Jember University
Co - Author Details
Author Name Author Institute
Delina Malindha Jember University
Etika Ayu Lestari Jember University
Diah Yulisetiarini Jember University
Abstract
Research Area: Business and Marketing
KeyWord: the marketing mix, consumer satisfaction, the digital age
Abstract: Marketing has an important role in a company organization. Marketing changes following the changing times. Technological developments make changes in consumer behavior. This article discusses the relationship between the marketing mix strategy in the digital age and consumer satisfaction.
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IEEE
Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini, "MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE", International Journal Of Creative and Innovative Research In All Studies, vol. 2, no. 7, pp. 1-4, 2019.
MLA Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini "MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE." International Journal Of Creative and Innovative Research In All Studies, vol 2, no. 7, 2019, pp. 1-4.
APA Sri Ayudha Mujiyanti, Delina Malindha, Etika Ayu Lestari, Diah Yulisetiarini (2019). MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE. International Journal Of Creative and Innovative Research In All Studies, 2(7), 1-4.
MARKETING MIX STRATEGY AND CONSUMER SATISFACTION IN THE DIGITAL AGE
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