To promote innovation, research and development whereby it leads to more organic growth of the society and other stakeholders.
To ensure continuous and rigorous improvement in the quality of research, primarily focusing industry and academic development.
To overcome the redundancy of duplication of research in terms of plagiarism.
To focus and endeavor on improved quality and match global standards of research.
To endeavor on providing the benefits to the community on the basis of research conducted every year wherein theory meets the execution in a pragmatic way.
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