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Manuscript Details - IJCIRAS1073

ManuScript Details
Paper Id: IJCIRAS1073
Title: CONSUMER BUYING BEHAVIOR
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 1 Issue 8
Pages: 8
Published On: 1/12/2019 8:09:19 PM      (MM/dd/yyyy)
Main Author Details
Name: Zubair Ahmad Wani
Institute: Zubair Ahmad Wani. Research Scholar D.A.V.V. Indore (M.P.)
Co - Author Details
Author Name Author Institute
Abstract
Research Area: Supply chain management
KeyWord: Consumer, Behaviour, Internal and External factors, Purchase decision.
Abstract: The study of consumer behavior is very essential in the field of marketing as it assists firms to develop smarter marketing strategies by getting an insight about what affects the decision making of consumers. Consumer behaviour is the study of people and the products that helps to shape their identities. The purpose of this paper is to analyze the theoretical aspects of consumer buying behavior and the factors that influence it. This paper also reviews the relationship between consumer buying behavior and the factors that influence the consumer’s purchasing process and purchase decision.
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IEEE
Zubair Ahmad Wani, "Consumer Buying Behavior", International Journal Of Creative and Innovative Research In All Studies, vol. 1, no. 8, pp. 22-29, 2019.
MLA Zubair Ahmad Wani "Consumer Buying Behavior." International Journal Of Creative and Innovative Research In All Studies, vol 1, no. 8, 2019, pp. 22-29.
APA Zubair Ahmad Wani (2019). Consumer Buying Behavior. International Journal Of Creative and Innovative Research In All Studies, 1(8), 22-29.
Consumer Buying Behavior
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