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ManuScript Details
Paper Id: IJCIRAS1309
Title: MARKETING STRATEGY OF JEMBER CIGARS
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 2 Issue 2
Pages: 4
Published On: 7/24/2019 6:31:15 AM      (MM/dd/yyyy)
Main Author Details
Name: Aulia Bakhtiar Rahman
Institute: University of Jember
Co - Author Details
Author Name Author Institute
Ika Barokah Suryaningsih University of Jember
Mohamad Dimyati University of Jember
Abstract
Research Area: marketing
KeyWord: Jember cigar, marketing, strategy
Abstract: This study aims to describe the importance of marketing strategy for Jember cigar products in order to have national and global competitiveness. This type of research is a literature review. The results of this study illustrate the geographical segmentation of the Jember cigar market consisting of tourist areas and major cities; demographics consist of established adulthood; psychographically consists of middle-upper class; and behaviorally consists of beginner cigar smokers and or cigar connoisseurs. In general, the marketing target of three Jember cigar companies is through the brands and variants that have issued based on the existing cigar market segmentation. That will facilitate the determination of Jember cigar product positioning in developing long term marketing strategy.
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IEEE
Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati, "Marketing Strategy of Jember Cigars ", International Journal Of Creative and Innovative Research In All Studies, vol. 2, no. 2, pp. 54-57, 2019.
MLA Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati "Marketing Strategy of Jember Cigars ." International Journal Of Creative and Innovative Research In All Studies, vol 2, no. 2, 2019, pp. 54-57.
APA Aulia Bakhtiar Rahman, Ika Barokah Suryaningsih, Mohamad Dimyati (2019). Marketing Strategy of Jember Cigars . International Journal Of Creative and Innovative Research In All Studies, 2(2), 54-57.
Marketing Strategy of Jember Cigars
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