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Paper Id: IJCIRAS1719
Title: ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL PARTICIPATION
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 3 Issue 8
Pages: 5
Published On: 1/25/2021 9:19:32 PM      (MM/dd/yyyy)
Main Author Details
Name: Dr. Narinder K. Dogra
Institute: Department of Political Science Punjabi University Patiala
Co - Author Details
Author Name Author Institute
Sandeep Kaur Research Scholar Inn the Department of political science Punjabi University Patiala
Abstract
Research Area: Political Science
KeyWord: Election, Social media, Facebook, Twitter, 2014 Lok Sabha Elections
Abstract: Today, Social media is one of the important and effective tools of mass communication. In the 21st century, the advanced communication technology has compacted every aspect of society. Today, we cannot imagine of the world without social media, especially in the field of politics. It plays a crucial role in the active political participation of the people. Free media has since long been recognized as a cornerstone of democracy and plays an important role in influencing political outcome during elections. Social media has rapidly grown as a forum for political activism in its different forms. Social media platforms such as Twitter, Facebook and Youtube provide new ways to ‘stimulate citizens’ engagement in political life where elections and electoral campaigns have crucial role. In previous years, traditional media played a significant role in creating awareness among people but over a period of time, social media became important marketing tool which not only made the people aware but also helped to attract them. Politicians are becoming more and more active on it. Personal communication via social media brings politicians and parties closer to their electorate. Through social networking sites, political parties and candidates become able to directly communicate with the public and interact with them. In turn, through social networking sites, voters are also provided a platform to share their opinions and to be heard. At the time of 2014 lok sabha election in India, citizens of the country utilized the social media in the best possible manner. The sharing of the communication related to the party manifestos, ongoing political speeches, exchange of videos related to political issues and mudslinging among the politicians may lead to serious discussions in social media. In the elections youth participation creates the awareness about the importance of voting in democracy through Electronic Media.
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IEEE
Dr. Narinder K. Dogra, Sandeep Kaur, "ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL PARTICIPATION", International Journal Of Creative and Innovative Research In All Studies, vol. 3, no. 8, pp. 50-54, 2021.
MLA Dr. Narinder K. Dogra, Sandeep Kaur "ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL PARTICIPATION." International Journal Of Creative and Innovative Research In All Studies, vol 3, no. 8, 2021, pp. 50-54.
APA Dr. Narinder K. Dogra, Sandeep Kaur (2021). ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL PARTICIPATION. International Journal Of Creative and Innovative Research In All Studies, 3(8), 50-54.
ROLE OF SOCIAL MEDIA IN ELECTIONS AND POLITICAL PARTICIPATION
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