International Journal Of Creative and Innovative Research In All Studies
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Manuscript Details - IJCIRAS1776

ManuScript Details
Paper Id: IJCIRAS1776
Title: THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 4 Issue 6
Pages: 9
Published On: 11/25/2021 9:59:08 PM      (MM/dd/yyyy)
Main Author Details
Name: WICHA DEWI RAHAYU, SE
Institute: UNIVERSITY OF JEMBER
Co - Author Details
Author Name Author Institute
Drs. Sudaryanto, MBA, Ph.D UNIVERSITY OF JEMBER
Prof. Dr. Diah Yulisetiarini, M.Si UNIVERSITY OF JEMBER
Abstract
Research Area: Business and Marketing
KeyWord: price effect, customer trust, satisfaction, word of mouth
Abstract: During the pandemic, the banking sector experienced a very significant impact. Many companies experienced a decline in revenue due to the difficulty of finding new customers and the difficulty of retaining customers so as not to experience delays in Bank Mandiri credit card payments. To overcome this problem, the government is preparing the banking sector in a "new era" or known as the new normal. Banking in this case provides comfort and convenience for customers so as not to lose customers and still be able to retain customers in the era of the covid-19 pandemic. The sample in this study amounted to 200 respondents. The analysis technique used is SEM (Structural Equation Modeling). The results showed that price, trust through satisfaction with WOM
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IEEE
WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si, "THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC ", International Journal Of Creative and Innovative Research In All Studies, vol. 4, no. 6, pp. 1-9, 2021.
MLA WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si "THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC ." International Journal Of Creative and Innovative Research In All Studies, vol 4, no. 6, 2021, pp. 1-9.
APA WICHA DEWI RAHAYU, SE, Drs. Sudaryanto, MBA, Ph.D, Prof. Dr. Diah Yulisetiarini, M.Si (2021). THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC . International Journal Of Creative and Innovative Research In All Studies, 4(6), 1-9.
THE INFLUENCE OF PRICES, CUSTOMER TRUST THROUGH SATISFACTION OF WORD OF MOUTH (WOM) ON CUSTOMERS ON BANK MANDIRI CREDIT CARD PRODUCTS IN THE ERA OF THE COVID-19 PANDEMIC
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Last downloaded on 28/11/2021

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