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Paper Id: IJCIRAS1682
Title: ECOLOGICAL INTELLIGENCE TOWARDS ECOLOGICAL BEHAVIOUR
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 3 Issue 5
Pages: 10
Published On: 11/3/2020 3:30:07 AM      (MM/dd/yyyy)
Main Author Details
Name: W.N.Hettiarachchi
Institute: Sabaragamuwa University of Sri Lanka
Co - Author Details
Author Name Author Institute
Abstract
Research Area: marketing
KeyWord: Ecological Intelligence, Ecological Behaviour, VBN Theory
Abstract: All humans on the planet are morally obliged to take care of the earth. Sri Lankan consumers have values, beliefs and norms tendency towards green consumption behavioural intention to safeguard nature, but those would not be adequately converted towards actual green behaviour. Though most people believe that the choices they make result from a rational analysis of available alternatives, in reality however, emotions and sensitive feelings greatly influence in many cases, even determine our decisions. This novel, vague and conscience concept of ‘Ecological Intelligence’ is about the ecological sensitivity and awareness of people regarding the natural mutations and the ability to react against them. This conceptualization is aiming to build a cherished contribution by extending the Value-Beliefs-Norms (VBN) theory by proposing the moderating role of ecological intelligence towards the ecological behaviour of humans. Thus, this paper intended to expand the existing body of knowledge and footing for succeeding studies.
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IEEE
W.N.Hettiarachchi, "Ecological Intelligence towards Ecological Behaviour", International Journal Of Creative and Innovative Research In All Studies, vol. 3, no. 5, pp. 64-73, 2020.
MLA W.N.Hettiarachchi "Ecological Intelligence towards Ecological Behaviour." International Journal Of Creative and Innovative Research In All Studies, vol 3, no. 5, 2020, pp. 64-73.
APA W.N.Hettiarachchi (2020). Ecological Intelligence towards Ecological Behaviour. International Journal Of Creative and Innovative Research In All Studies, 3(5), 64-73.
Ecological Intelligence towards Ecological Behaviour
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