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Manuscript Details - IJCIRAS1307

ManuScript Details
Paper Id: IJCIRAS1307
Title: UNDERSTANDING BRAND IDENTITY FOR PRIVATE UNIVERSITY IN INDONESIA TO WIN POTENTIAL MARKET IN THE ERA OF INDUSTRIAL REVOLUTION 4.0
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 2 Issue 2
Pages: 4
Published On: 7/23/2019 9:23:57 PM      (MM/dd/yyyy)
Main Author Details
Name: Pradita Andari Putri
Institute: University of Jember
Co - Author Details
Author Name Author Institute
Mohamad Dimyati University of Jember
Bambang Irawan university of Jember
Abstract
Research Area: marketing
KeyWord: brand identity, branding, industrial revolution 4.0, private universities
Abstract: This study aims to describe the importance of brand identity for private universities in Indonesia, especially to answer the challege in the era of industrial revolution 4.0 for introduce their institution to the wide world. This type of study is a literature review. The results of this study illustrate the existence of branding for private universities in Indonesia must adapt the era of industrial revolution 4.0, where in their marketing education services offered, there must be integration between online and offline promotions which be honest and stop trying to be perfect. Besides that, private universities in Indonesia need to build their brand identity to be stonger in order to make people knowing their institutions and also need better digital marketing efforts to build customer involvement and advocate for their brand in this era of industrial revolution 4.0.
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IEEE
Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan, "Understanding Brand Identity for Private University in Indonesia to Win Potential Market in The Era of Industrial Revolution 4.0", International Journal Of Creative and Innovative Research In All Studies, vol. 2, no. 2, pp. 50-53, 2019.
MLA Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan "Understanding Brand Identity for Private University in Indonesia to Win Potential Market in The Era of Industrial Revolution 4.0." International Journal Of Creative and Innovative Research In All Studies, vol 2, no. 2, 2019, pp. 50-53.
APA Pradita Andari Putri, Mohamad Dimyati, Bambang Irawan (2019). Understanding Brand Identity for Private University in Indonesia to Win Potential Market in The Era of Industrial Revolution 4.0. International Journal Of Creative and Innovative Research In All Studies, 2(2), 50-53.
Understanding Brand Identity for Private University in Indonesia to Win Potential Market in The Era of Industrial Revolution 4.0
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