International Journal Of Creative and Innovative Research In All Studies
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Manuscript Details - IJCIRAS1716

ManuScript Details
Paper Id: IJCIRAS1716
Title: ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH
Published in: International Journal Of Creative and Innovative Research In All Studies
Publisher: IJCIRAS
ISSN: 2581-5334
Volume / Issue: Volume 3 Issue 8
Pages: 6
Published On: 1/18/2021 9:15:12 PM      (MM/dd/yyyy)
Main Author Details
Name: Soekma Adie Dharmawan
Institute: Universitas Jember
Co - Author Details
Author Name Author Institute
Deasy Wulandari Universitas Jember
Bambang Irawan Universitas Jember
Abstract
Research Area: Economics
KeyWord: Salesperson's Competence, Promotion, Corporate Image, Interests, Purchasing Decisions
Abstract: This study aims to analyze the effect of salesperson's competence, promotion, and corporate image on customer purchasing decisions in choosing SME loans at PT. Bank Bukopin, Tbk, Jember Branch which is mediated by customer interest. The results showed that salesperson's competence had a significant effect on customer interest, while promotion and corporate image had no significant effect on customer interest. Salesperson's competence and promotion have a significant effect on purchasing decisions, while corporate image has no significant effect on customer purchasing decisions. Mediation of customer interest also has a significant effect on customer purchasing decisions in choosing SME loans at PT. Bank Bukopin, Tbk, Jember Branch.
Citations
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IEEE
Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan, "ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH", International Journal Of Creative and Innovative Research In All Studies, vol. 3, no. 8, pp. 24-29, 2021.
MLA Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan "ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH." International Journal Of Creative and Innovative Research In All Studies, vol 3, no. 8, 2021, pp. 24-29.
APA Soekma Adie Dharmawan , Deasy Wulandari, Bambang Irawan (2021). ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH. International Journal Of Creative and Innovative Research In All Studies, 3(8), 24-29.
ENCOURAGING CUSTOMERS DECISIONS TO CHOOSE SME LOANS BASED ON SALESPERSON’S COMPETENCE, PROMOTION AND CORPORATE IMAGE WITH MEDIATION OF INTEREST OF SME LOANS CONSUMERS PT. BANK BUKOPIN, TBK JEMBER BRANCH
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Last downloaded on 28/01/2021

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