ManuScript Details
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Paper Id:
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IJCIRAS2015
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Title:
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UNDERSTANDING VACCINE HESITANCY ON SOCIAL MEDIA IN INDIA
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| Published in: |
International Journal Of Creative and Innovative Research In All Studies |
| Publisher: |
IJCIRAS |
| ISSN: |
2581-5334 |
| Volume / Issue: |
Volume 8 Issue 1 |
| Pages: |
9
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| Published On: |
7/1/2025 9:06:12 PM (MM/dd/yyyy) |
| PDF Url: |
http://www.ijciras.com/PublishedPaper/IJCIRAS2015.pdf |
Main Author Details
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Name:
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Anshuman Kumar |
| Institute: |
Dr. Bhim Rao Ambedkar College |
Co - Author Details
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Author Institute |
Abstract
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Research Area:
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mass communication |
| KeyWord: |
Vaccine resistance, digital epidemiology, information ecosystems, belief formation, algorithmic bias, medical populism, narrative immunity, participatory surveillance, platform governance, cognitive security, health literacy, trust networks, crisis communication, behavioral contagion, corrective messaging
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| Abstract: |
The COVID-19 pandemic not only led to a global health crisis but also sparked a parallel challenge in the form of widespread misinformation across digital platforms. In many Asian countries, particularly in India, where smartphone usage rapidly increased while healthcare systems struggled to keep pace, platforms like WhatsApp and YouTube became pivotal in both spreading essential health information and fueling anti-vaccination narratives. This research explores how India's historical medical skepticism, diverse religious landscape, and political fragmentation created a perfect storm for digital misinformation to erode trust in vaccines.
Instead of viewing misinformation simply as right versus wrong, this study delves into the complex communication environment of COVID-19, distinguishing between organically spread misinformation and targeted disinformation efforts. It highlights how social media algorithms amplified emotional and sensational content, thereby reinforcing cycles of doubt and fear. Through regional case studies and behavioral data analysis, the study uncovers why traditional methods of correcting false beliefs were ineffective and shifts the focus to understanding the neurological underpinnings of belief systems shaped by storytelling.
The paper offers a comprehensive approach to combatting disinformation, suggesting a blend of computational tools for early detection, partnerships with grassroots healthcare workers to act as trusted intermediaries, and regulatory changes to curb the influence of engagement-driven algorithms. Emphasizing the importance of "cultural credibility," the research advocates for public health strategies that focus on changing narratives, rather than merely disseminating facts, to better address the challenges posed by misinformation in health communication.
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Citations
Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.
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IEEE
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Anshuman Kumar , "UNDERSTANDING VACCINE HESITANCY ON SOCIAL MEDIA IN INDIA", International Journal Of Creative and Innovative Research In All Studies,
vol. 8, no. 1, pp. 5-13, 2025.
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MLA
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Anshuman Kumar "UNDERSTANDING VACCINE HESITANCY ON SOCIAL MEDIA IN INDIA." International Journal Of Creative and Innovative Research In All Studies,
vol 8, no. 1, 2025, pp. 5-13.
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APA
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Anshuman Kumar (2025). UNDERSTANDING VACCINE HESITANCY ON SOCIAL MEDIA IN INDIA. International Journal Of Creative and Innovative Research In All Studies,
8(1), 5-13.
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UNDERSTANDING VACCINE HESITANCY ON SOCIAL MEDIA IN INDIA
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